We cultivate HUMAN INSIGHTS to advance our clients' TECH, brand and design goals.
TYPES OF WORK we love to do
QUALITATIVE AND ETHNOGRAPHIC RESEARCH
Product and brand research is the foundation of our offering and can take many forms – from traditional focus groups to in-home interviews, digital ethnography and mobile data collection. With experience deploying brand positioning and product development initiatives across more than 40 industries and diverse client teams across the globe, HCo is skilled at designing research that is both innovative and efficient.
IDIS, DYADS, TRIADS
DIGITAL ETHNO + MOBILE RESEARCH
MARKET OPPORTUNITY ASSESSMENTS
Market Opportunity Assessments helps our clients evaluate the market need and financial viability of a product or service concept. We interview potential customers, look at the competitive situation, examine market or technology trends that might affect the future market landscape, and estimate market size.
PRIMARY + SECONDARY RESEARCH
QUANTITATIVE RESEARCH + SURVEYING
DESIGN AND INNOVATION PLANNING
Design and innovation planning seeks to create deep customer empathy among teams so they can more effectively translate a customer-centric vision into tangible product or brand concepts. Each engagement is different, taking into consideration the experience, speed, and skills composition of the team.
ARTIFACTS THAT BRING THE CUSTOMER TO LIFE
IMMERSIVE PHOTO AND VIDEO
CUSTOMER EMPATHY WORKSHOPS
BRAND + DESIGN STRATEGY
Brand and design strategy uncovers what matters to your customers and weaves that into a cohesive plan to surprise and delight them. In this phase, we work collaboratively with you to create and refine a strategy that meets customer needs while brilliantly differentiates. Success for us here is to develop not just strategy which is innovative and differentiating, but that is also uniquely believable and highy executable.
BRAND EXPERIENCE DEVELOPMENT
COMMUNICATIONS + MESSAGING STRATEGY
PRODUCT CONCEPT DEVELOPMENT
Questions we are often asked to answer
MARKETS YOU'll find us REGULARLY WORKING in
EXPERIENCE WE BRING TO THE TABLE
We are so thankful to these inspirational brands (to name just a few) for many great relationships and opportunities: