We cultivate HUMAN INSIGHTS to advance our clients' TECH, brand and design goals.
TYPES OF WORK we love to do
QUALITATIVE AND ETHNOGRAPHIC RESEARCH
Product and brand research is the foundation of our offering and can take many forms – from traditional focus groups to in-home interviews, digital ethnography and mobile data collection. With experience deploying brand positioning and product development initiatives across more than 40 industries and diverse client teams across the globe, HCo is skilled at designing research that is both innovative and efficient.
ETHNOGRAPHY
IDIS, DYADS, TRIADS
FOCUS GROUPS
DIGITAL ETHNO + MOBILE RESEARCH
MARKET OPPORTUNITY ASSESSMENTS
Market Opportunity Assessments helps our clients evaluate the market need and financial viability of a product or service concept. We interview potential customers, look at the competitive situation, examine market or technology trends that might affect the future market landscape, and estimate market size.
PRIMARY + SECONDARY RESEARCH
QUANTITATIVE RESEARCH + SURVEYING
COMPETITIVE ANALYSIS
FINANCIAL MODELING
MARKET SIZING
TRENDS RESEARCH
DESIGN AND INNOVATION PLANNING
Design and innovation planning seeks to create deep customer empathy among teams so they can more effectively translate a customer-centric vision into tangible product or brand concepts. Each engagement is different, taking into consideration the experience, speed, and skills composition of the team.
ARTIFACTS THAT BRING THE CUSTOMER TO LIFE
IMMERSIVE PHOTO AND VIDEO
CUSTOMER EMPATHY WORKSHOPS
DESIGN SPRINTS
JOURNEYMAPPING
BRAND + DESIGN STRATEGY
Brand and design strategy uncovers what matters to your customers and weaves that into a cohesive plan to surprise and delight them. In this phase, we work collaboratively with you to create and refine a strategy that meets customer needs while brilliantly differentiates. Success for us here is to develop not just strategy which is innovative and differentiating, but that is also uniquely believable and highy executable.
BRAND EXPERIENCE DEVELOPMENT
BRAND POSITIONING
BRAND ARCHITECTURE
COMMUNICATIONS + MESSAGING STRATEGY
PRODUCT CONCEPT DEVELOPMENT
Questions we are often asked to answer
MARKETS YOU'll find us REGULARLY WORKING in
EXPERIENCE WE BRING TO THE TABLE
We are so thankful to these inspirational brands (to name just a few) for many great relationships and opportunities:
WHAT OUR CLIENTS ARE SAYING ABOUT US
“Leigh is a tremendously capable business leader, strategist, researcher, marketer, consultant. She is quick to identify the important issues and hone her team’s direction. Her approach is thorough, highly strategic, rooted in rigorous analysis, and yet very accessible as she presents to clients or partners. She is a terrific, dependable team member and an inspired leader. She is professional and effective with business partners and clients. Highest recommendation.”
“Lisa is an exceptional, insightful business partner! She has an uncanny grasp on the big picture and her ability to drill down on consumer insights and make recommendations were remarkable. In fact, her keen insights and market research helped to revitalize a great and well-known universally recognized brand. On a personal note, she’s an awesome collaborator and a trusted partner who is candid and “tells it like it is.” I look forward to working with Lisa any day.”
“Leigh has all the usual qualities you hope for in a consultant: highly analytic, smart as a whip, great conceptual thinker, creative problem solver - and those you hope for in a colleague: supportive, enthusiastic, collaborative. Working with her on projects is a real pleasure. I never had the opportunity to report to Leigh, but I know that those who do find her to be a great mentor and leader as well. I hope we have the chance to work together again in the future!”
“Lisa worked with me on a very experimental design research project and she brought great tactical ideas as well as strategic insights during the analysis phase. I also love her calm, thoughtful and engaging presentation style.”
“Lisa is a brilliant design researcher, innovation leader, thinker. She has a great handle on the big picture and is comfortable drilling down on consumer insights to deliver great solutions to clients. Best of all, she’s a wonderful collaborator without sacrificing her valuable point of view. Thoughtful, creative, energetic.”